Esumo - WordPress Solutions
The brief
Esumo is a Warsaw-based web agency specialising in WordPress and WooCommerce for B2B companies. They take over, improve and grow existing websites, with direct collaboration, ongoing care and one accountable partner. They needed an identity that reflects that: technical, reliable and personal.
The challenge
Web and WordPress agencies tend to look identical: generic code icons and cold tech visuals. Esumo had to stand out as an approachable, accountable partner while staying simple and scalable enough for a website, favicon, proposals and business cards.
What we did
01 Research
We analysed how WordPress and web development agencies position themselves, from their key areas and messaging to their visuals. The insight was clear: most look the same, so trust and personality became Esumo's opportunity.
02 Direction
We defined the audience, tone of voice and visual direction on a moodboard of web and UI references. The goal was a confident, modern and approachable brand for B2B decision-makers.
03 Design
The logo mark was built on a geometric grid of circles and arcs, which keeps the symbol clean, balanced and sharp at any size. It sits next to a bold wordmark in Esumo's signature orange.
04 Build
We applied the identity across business cards, the app icon and dark and orange brand surfaces. A palette of orange, purple and black plus the Calsh Display typeface keeps everything consistent.
Five-star Fiverr review for a logo that nailed the client's vision.
Bojan is a world-class designer. He absolutely nailed my vision and was incredibly patient and flexible throughout every revision. His creativity, professionalism, and attention to detail made the whole process smooth from start to finish. I'm genuinely grateful for the work he’s done and couldn't be happier with the final result. Five stars, no doubt! Highly recommend
What was delivered
- Logo files
- Brand guide
- Logo variations (primary, icon, favicon)
- Colour palette with HEX and RGB
- Typography system
- Website & business card mockups
