Beast Village Meal Prep
The brief
Beast Village Meal Prep is a New York City meal prep delivery service. They deliver chef-crafted, high-protein, fresh (never frozen) meals to the door, with no subscription required. They needed a logo and identity that feels as strong as the food and as local as the five boroughs.
The challenge
Meal prep is a crowded category that usually looks clinical and generic. The brand had to feel bold, gym-ready and unmistakably New York, while staying simple enough to work on a small food container, a delivery bag, a storefront sign and a Shopify site.
What we did
01 Research
We studied NYC meal prep competitors and the high-protein, fitness-minded audience to find a gap in a clinical, look-alike market.
02 Direction
We merged a New York icon, the Statue of Liberty, with a fork, so the mark says "NYC" and "food" in one glance.
03 Design
A punchy palette of Electric Green, Rich Black and Soft Ivory Beige, paired with bold Poppins typography and a full logo family: primary, stacked, submark and icon.
04 Build
We tested the identity on meal containers, delivery bags, storefront signage and business cards, then packaged a brand guide to keep it consistent.
Client rating after delivering a brand that matched their vision.
Loved working with Bojan! He perfectly conceptualized what we were looking for based on directional ideas and brand voice. The finished product elevates our brand identity in the exact way that we were hoping for, and he was so pleasant to work with along the way. 10/10 would recommend!
What was delivered
- Logo files
- Brand guide
- Logo variations (stacked, submark, icon)
- Colour palette with HEX, RGB, CMYK, Pantone
- Typography system
- Packaging & signage mockups
