A good SaaS website explains what the product does in one sentence, shows the product, proves it works and makes the next step obvious. The core pages are the homepage, features or solutions, pricing, customers or case studies, and a short sign-up or demo flow.
SaaS websites have one job: get the right visitors to start a trial or book a demo. Beautiful design helps, but structure and clarity matter more. This is the structure we use for SaaS clients.
Pages every SaaS website needs
| Page | Purpose |
|---|---|
| Homepage | Explain the product and send visitors to sign up or book a demo |
| Features or solutions | Show how the product solves specific problems |
| Pricing | Make plans easy to compare and choose |
| Customers or case studies | Prove results with real examples |
| Integrations | Show the product fits existing tools |
| Sign up or demo | Short, low-friction start |
| Docs or help center | Answer questions before and after purchase |
Homepage structure that works
- Hero: one-sentence value proposition, product screenshot, one main call to action.
- Social proof: customer logos or ratings right below the hero.
- Problem and solution: what is painful today and how the product fixes it.
- Key features: three to five, each with a visual.
- Results: metrics, testimonials or a short case study.
- Pricing teaser and FAQ.
- Final call to action.
Pricing page tips
- Three plans are easiest to compare; highlight the one most customers choose.
- Show monthly and yearly prices clearly.
- Answer billing questions in an FAQ under the plans.
Common SaaS website mistakes
- Vague headlines like "the future of work" instead of what the product does.
- No product visuals above the fold.
- Too many calls to action competing with each other.
- Hiding pricing when buyers expect to see it.
From the studio: build the site on a CMS like Webflow so your marketing team can launch new landing pages and case studies without a developer.
Related guides
We design SaaS homepages, pricing pages and landing pages in Figma and build them in Webflow.
FAQ
What pages should a SaaS website have?
Homepage, features, pricing, customers or case studies, integrations, sign-up or demo, and help docs.
What is the most important part of a SaaS homepage?
The hero: a clear one-sentence value proposition, a product visual and one call to action.
Should SaaS companies show pricing?
Usually yes. Buyers expect it, and hiding it adds friction unless the product is sold only through sales.
Which platform is best for a SaaS marketing site?
Webflow is popular because marketing teams can edit content and launch pages without developers.
Based on our SaaS landing page and website projects.
Founder of SkyDesigner. Fiverr Pro Vetted designer, selling on Fiverr since 2014 with 24,500+ reviews.
