There is no single standard logo size. Keep a vector master and export each size from it: a website header logo usually displays 40 to 80 px tall (export SVG or PNG at 2x), favicons at 16, 32 and 48 px, an Apple touch icon at 180 x 180 px, and social profile images at 400 x 400 px or larger.
"What size should my logo be?" depends on where it is used. The right approach is one vector master file and a set of exports for each place. Here are the sizes we use for client logo packages.
Website logo sizes
| Use | Size | Format |
|---|---|---|
| Header logo | Usually 40 to 80 px tall on screen | SVG, or PNG exported at 2x the display size |
| Footer logo | Usually smaller than the header | SVG or PNG at 2x |
| Favicon | 16 x 16, 32 x 32 and 48 x 48 px | ICO or PNG, from the icon version of the logo |
| Apple touch icon | 180 x 180 px | PNG with a solid background |
| Android / web app icons | 192 x 192 and 512 x 512 px | PNG |
| Open Graph share image | 1200 x 630 px | PNG or JPG, logo placed inside the image |
Width depends on the shape of the logo: a wide wordmark at 48 px tall can be 200 px or more wide. Use SVG wherever you can, because it stays sharp on every screen and is tiny in file size.
Social media logo sizes
| Platform | Profile image upload size | Notes |
|---|---|---|
| 320 x 320 px or larger | Shown as a circle | |
| At least 320 x 320 px | Shown as a circle | |
| LinkedIn company page | 400 x 400 px | Square |
| X (Twitter) | 400 x 400 px | Shown as a circle |
| YouTube | 800 x 800 px | Shown as a circle |
Platforms change their layouts often, so check the platform’s help page before a big launch. Uploading a larger square image, such as 1000 x 1000 px, is a safe default. For circles, use the icon version of the logo with padding so nothing gets cut off.
Email signature logo size
Keep it small: around 300 px wide or less and about 100 px tall, as a PNG or JPG. Many email clients block or resize large images, and SVG is not reliably supported in email.
Print logo sizes
Print uses physical size, not pixels. Always send a vector file (PDF, EPS or AI), so the printer can scale it to any size. If you must send a raster file, export it at 300 PPI at the final print size.
| Use | Typical logo size |
|---|---|
| Business card | About 20 to 40 mm wide |
| Letterhead | About 30 to 50 mm wide |
| Signs and banners | Any size, from the vector file |
| Embroidery | Simplified one-color vector, ask the shop for minimum detail size |
Set a minimum size
Every logo has a size below which it stops being readable. Define it in your brand guidelines, for example "never smaller than 24 px tall on screen or 15 mm wide in print", and use the icon-only version below that. Our brand guidelines template includes this rule.
From the studio: we deliver every logo with horizontal, stacked and icon-only versions, because one layout never fits every size from favicon to billboard.
Related guides
Our logo packages include web, social and print versions in every format.
FAQ
What is the standard logo size?
There is none. Keep a vector master and export the size each place needs, such as 40 to 80 px tall for a website header.
What size should a website logo be?
Usually 40 to 80 px tall on screen. Use SVG, or a PNG exported at twice the display size for sharp results.
What size is a favicon?
Provide 16 x 16, 32 x 32 and 48 x 48 px, plus a 180 x 180 px Apple touch icon and 192 and 512 px icons for Android.
What logo size is best for social media?
A square image of at least 400 x 400 px, using the icon version of the logo with padding for circle crops.
Founder of SkyDesigner. Fiverr Pro Vetted designer, selling on Fiverr since 2014 with 24,500+ reviews.
