A logo can cost anything from a few dollars with a logo maker to thousands with a branding agency. On Fiverr, a custom logo from an experienced designer usually costs about $100 to $400, and a full brand identity more. What matters most is that you get original work, vector source files and commercial rights.
Logo prices vary more than almost any other design service. The difference is not only skill, but what you actually receive: one PNG, or a full set of files and rights you can build a brand on.
Logo cost at a glance
| Option | Typical price | What you usually get |
|---|---|---|
| AI logo maker | Free to about $100 | Generated concepts, often limited files |
| Budget Fiverr gig | Under $50 | Simple logo, often templates, few files |
| Experienced Fiverr designer or studio | About $100 to $400 | Custom concepts, vector files, revisions |
| Brand identity package | From a few hundred to several thousand | Logo system, colors, typography, brand guide |
| Branding agency | Often $5,000 and up | Strategy, research and full identity |
These are typical market ranges, not quotes.
What changes the price of a logo
- Number of concepts and revisions.
- Hand-drawn vs template. Original work takes longer.
- Files and versions. Vector source files, color versions and a favicon add value.
- Brand guide. Colors, fonts and usage rules turn a logo into a system.
- Commercial rights. You need full rights to trademark and use the logo freely.
What you should get for your money
- Vector files: AI, EPS, SVG and PDF
- PNG with a transparent background and JPG
- Full-color and one-color versions
- Commercial use rights
Our guide to logo file types explains what each file is for.
What a logo costs with SkyDesigner
Our logo design starts at $120, with hand-drawn concepts in Illustrator and AI, EPS, SVG, PDF, PNG and JPG files. Brand identity packages start at $200.
Is a cheap logo worth it?
A very cheap logo can work for testing an idea. For a real business, a logo you cannot edit, trademark or print properly usually costs more later, when you pay to have it redrawn.